Pixel Manager for WooCommerce – Track Google Analytics, Google Ads, Facebook and more

Mô tả

This plugin tracks WooCommerce shop visitors and collects valuable data for conversion optimization, dynamic remarketing and reporting.

The Pixel Manager is the most complete and flexible solution for implementing pixels of various providers, like Google Analytics (Universal and GA4), Google Ads (formerly Google AdWords) Pixel, Meta Pixel (Facebook Pixel), Microsoft Pixel, TikTok Pixel, and many more.

The Pixel Managers advanced architecture has numerous advantages over other solutions:

  • Data privacy features allow you to achieve the highest level of GDPR (and other privacy) compliance.
  • It is very easy to use and easy to understand.
  • Filters allow you to modify the output very flexibly and customize it perfectly to your needs.
  • Standardized output to all pixels allows a much better apples-to-apples comparison between different providers.
  • Payment gateway accuracy report that shows how many conversions are lost due to redirect issues.
  • Automatic Conversion Recovery (ACR) feature allows you to recover lost conversions due to redirect issues.
  • Its transpiled and optimized JavaScript library ensures compatibility with more than 98% of all browsers that visit your website.

While the setup is as simple as it can get, the pixel engine under the hood is very powerful. It tracks all e-commerce events and implements all advanced pixel features like Meta CAPI (Facebook CAPI) (Pro version), Google Analytics Enhanced E-Commerce, Google Shopping Cart Item Tracking, and much more. For advanced users, the plugin offers filters that allow them to tweak the output flexibly and fine-tune the behavior for each shop.

What makes the Pixel Manager unique?

The unparalleled and high tracking accuracy, the simple user interface, and constant innovation make Pixel Manager the best solution for e-commerce tracking.

For instance, the Payment Gateway Accuracy Report shows how many conversions are lost due to redirect issues. Payment gateway accuracy issues are more common than you might think and the Pixel Manager is the only tracking solution that provides insights into that problem.

And with the Automatic Conversion Recovery (ACR) (premium feature), which helps you recover lost conversions due to redirect issues, the Pixel Manager solidifies its pole position in tracking solutions. There is no other tracking solution that ships that type of feature (yet).

Read more about the importance of tracking accuracy over here.

The plugin comes with integrations for:

  • Google Ads Pixel (formerly Google AdWords)
  • Google Analytics Pixel (Universal and Google Analytics 4)
  • Meta Ads Pixel (Facebook Ads Pixel)
  • Google Optimize Pixel
  • HotJar Pixel
  • Microsoft Ads Pixel (Pro version) (formerly Bing Ads)
  • Twitter Ads Pixel (Pro version)
  • Pinterest Ads Pixel (Pro version)
  • Snapchat Ads Pixel (Pro version)
  • TikTok Ads Pixel (Pro version)

Highlights

  • Google Ads Enhanced Conversions (Pro version)
  • Meta Conversion API (Facebook Conversion API) (Pro version)
  • Google Analytics Enhanced E-Commerce (Pro version)
  • Precise measurement by preventing duplicate reporting effectively, and not counting failed payments.
  • Collects dynamic remarketing audiences for dynamic retargeting (Google Ads, Meta (Facebook), etc.)
  • Google Add Cart Data feature. Google support page
  • Support for various cookie consent management systems
  • Payment gateway accuracy report
  • Automatic Conversion Recovery (ACR)

Free Features

  • Google Ads Conversion Tracking (formerly Google AdWords)
  • Google Ads Dynamic Remarketing
  • Google Ads Cart Item Tracking
  • Google Shopping New Customer Parameter
  • Google Analytics Universal Pixel (includes purchase tracking)
  • Google Analytics 4 Pixel (includes purchase tracking)
  • Google Optimize Pixel
  • Meta Pixel (Facebook Pixel)
  • Meta Remarketing Events (Facebook Remarketing Events)
  • Hotjar Pixel
  • Basic Order Duplication Prevention
  • Many useful filters that help tweak the plugin output
  • Works with lazy loaded product lists
  • Payment gateway accuracy report

Have a look at the full feature list over here.

Premium Features

  • Automatic Conversion Recovery (ACR)
  • Meta CAPI (Facebook CAPI)
  • Meta Microdata Output (Facebook Microdata Output)
  • Google Analytics Universal and Google Analytics 4 Enhanced E-Commerce
  • Google Consent Mode
  • Google Dynamic Remarketing Choice for all Business Verticals
  • Google Ads Enhanced Conversions
  • Microsoft Advertising Pixel with Purchase and all Remarketing Events
  • Twitter Ads Pixel with Purchase and all Remarketing Events
  • Pinterest Ads Pixel with Purchase and all Remarketing Events
  • Snapchat Ads Pixel with Purchase and all Remarketing Events
  • TikTok Ads Pixel with Purchase and all Remarketing Events
  • Advanced Order Duplication Prevention

Have a look at the full feature list over here.

Are you interested in buying the Pro version? Come and visit us here.

Plugin Compatibility

The plugin supports and works with the following third-party plugins.

  • CartFlows
  • Cost of Goods for WooCommerce (WPFactory)
  • WooCommerce Brands
  • WooCommerce Composite Products
  • WooCommerce Cost of Goods (SkyVerge)
  • WooCommerce Deposits
  • WooCommerce Google Product Feed
  • WooCommerce Subscriptions
  • WooCommerce Wishlists
  • WooFunnels
  • Woo Discount Rules
  • WP Marketing Robot Feed Manager
  • YITH WooCommerce Brands
  • YITH WooCommerce Wishlist

Documentation

Link to the full documentation of the plugin: Open the documentation

Roadmap

Take a look at our roadmap to see what’s coming next.

Cookie Consent Management

The plugin uses data from several Cookie Consent Management plugins to manage approvals and disapproval for the injection of marketing pixels.

It works with the following Cookie Consent Management plugins out of the box:

  • Cookiebot
  • Cookie Script
  • Complianz GDPR/CCPA Cookie Consent
  • Cookie Notice
  • Cookie Notice & Compliance for GDPR / CCPA
  • Cookie Law Info
  • GDPR Cookie Compliance
  • Borlabs Cookie (from version 2.1.0)
    Borlabs Cookie Setup

Please read the following for additional setup information

Requirements

List of requirements

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