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Like Schema plugin? Consider leaving a 5 star review.

Super fast, light-weight plugin for adding structured data markup in recommended JSON-LD format automatically to WordPress sites.

Enhanced Presentation in Search Results By including structured data appropriate to your content, your site can enhance its search results and presentation.

Check out the Plugin Homepage for more info and documentation.

What is Schema markup?

Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. So, Schema is not just for SEO reasons, it’s also for the benefit of the searcher. Structured Data Demo & Examples

  • View our Live Structured Data Demo examples site.

  • View WordPress Grade site.

Schema Key Features

  • Easy to use, set it and forget it, with minimal settings.
  • [Premium] Support for different types.
  • Enable Schema types at once per post type or post category.
  • [Premium] Enable Schema types anywhere you want on your site content.
  • [Premium] Customize source data of properties.
  • Valid markup, test it in Google Structured Data Testing Tool.
  • Output JSON-LD format, the most recommended by Google.
  • Reuse data saved in post meta, which is created by other plugins.
  • Extensible, means you can extend its functionality via other plugins, extensions or within your Theme’s functions.php file.

Note: some features are Premium. Which means you need Schema Premium to have those features. Get Schema Premium here!

Free vs Premium

See: a Free vs Premium comparison.

Free Plugin Extensions

  • Schema Review: Extend Schema functionality by adding review and rating Structured Data functionality for Editors and Authors.
  • Schema Default Image: Add ability to set a default WordPress Featured image for markup.

Premium Plugin Extensions

  • Schema for WooCommerce: Integration for WooCommerce.
  • Schema FAQ Block: Add FAQ Block. ( FAQPage Demo ).
  • Schema How-To Block: Add How-To Block.
  • Schema Rating: Allow site visitors to submit rating ( Demo ).
  • Schema Reviews: Allow site visitors to submit reviews ( Demo ).

Supported Google/Schema Markups

  • Knowledge Graph

    • Logos
    • Company Contact Numbers
    • Social Profile Links
  • Style Your Search Results:

    • Enable Sitelinks Search Box
    • Show Your Site Name in Search

Supported Types

  • Creative Work

    • Article enabled on Pages
    • BlogPosting enabled on Posts
    • NewsArticle
    • Report
    • ScholarlyArticle
    • TechArticle
  • Blog to markup Blog posts list page.

  • WPHeader to markup Web Page Header.
  • WPFooter to markup Web Page Footer.
  • BreadcrumbList to markup Breadcrumbs.
  • CollectionPage to markup Categories Archives.
  • CollectionPage to markup Tags Archives.
  • ItemList to markup Post Type Archives.
  • AboutPage to markup the About page.
  • ContactPage to markup the Contact page.
  • Person enabled on Author pages
  • VideoObject enable automatically on all videos embedded with oEmbed. Supports VideoPress, YouTube, TED, Vimeo, Dailymotion, and Vine.
  • AudioObject enable automatically on all audio embedded with oEmbed. Supports SoundCloud, and Mixcloud.

Premium Supported Types

Schema Premium has additional support for types, including:

  • Article
  • Blog Posting
  • Event
  • FAQPage
  • HowTo
  • Course
  • SpecialAnnouncement
  • Job Posting
  • Local Business
  • Person
  • Product
  • Recipe
  • Review
  • Service
  • Software Application
  • WebPage Markup Examples

View our Live Structured Data Demo examples.

Supported Plugins

Schema plugin integrates and/or play nicely with (not necessarily a full integration):

  • Yoast SEO
  • AMP plugin (Automattic’s Accelerated Mobile Pages)
  • Accelerated Mobile Pages – AMP for WP
  • WPRichSnippets
  • The SEO Framework
  • WPBakery Page Builder
  • ThirstyAffiliates
  • [Premium] WooCommerce: Schema for WooCommerce extension.
  • Easy Digital Downloads (EDD)

Supported Themes

The plugin should work fine with any well coded WordPress theme, however these themes were tested and works properly with the plugin.

  • Genesis 2.x
  • Thesis 2.x
  • Divi

Premium support team does not always provide active support for the Schema plugin on the forums, as we prioritize our email support. One-on-one email support is available to people who bought Schema Premium only.

Note that the premium Schema Plugin also has several extra features too, including the option to enable more types, set content location target for markup, and map properties, so it is well worth your investment!


Feel free to fork the project on GitHub and submit your contributions via pull request.

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